Special campaigns for the 14th February Valentine’s Day, one of the major consumption days of the retail sector, have started. Hundreds of brands have entered this special day with different campaigns, while the housing sector has been included in this race in recent years. However, despite the discounts of up to 20% on the day of housing projects, as well as the holiday gifts abroad such as Miami and Venice, which are offered to the couple, February is the month in which housing sales are at the lowest levels for the last 4 years.
In 2014, we see that in February, with at least 82 thousand 597 dwellings within 12 months. After January and September in 2015, in 2016 and 2017, the month in which the minimum housing sales were made after January and June is again in February. In February of 2017, there was a 0.2% decrease compared to the same month of the previous year. This data shows that despite the Valentine’s Day campaigns, the construction sector is not successful in February. ”
Need For More Effective Campaigns
Gamze Ozlu, who stated that February 14 Valentine’s Day is an important consumption in different sectors and increases sales by more than 90 percent, says that February 14 is not working for the residential sector. Gamze Ozlu stated that the housing sector needs a new and exciting campaign, saying: “The housing sector needs to open a separate parenthesis in February, the month of the least sales. Increasing the sales here will directly impact the total housing sales targets by Turkey. Because when we look at some months, the weakest link in sales is seen as February. To address this point, it is necessary to renew the campaigns, to increase the incentives with special payment terms, to spread the campaigns over the entire month, not just for a week, and to bring more voice to the foreground. “